DOE COFFEE

DOE COFFEE

DOE coffee is aiming to bring the best espresso and espresso-based drinks to the market, mastering the craft and respecting the traditions through an innovative lens.

2014年,DOE创立于中国上海。以“BE FORMLESS”为品牌哲学,不下定义、不设界限、不可复制。

旗下品牌DOE COFFEE以中文“餖”(Dòu与DOE同音) 作为品牌标识,在传承DOE“BE FORMLESS”哲学的同时,大胆提出“STAY WOKE”标语,意在提醒众人自清于周遭的环境,不走捷径,永远保持独立思考和清晰的自我认知。

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