DOE 2021 S/S

DOE is a lifestyle ethos inspired through the convergence of culture, and a landmark brand in China’s new retail.

Making its unique mark in creating something inimitable, DOE rises above its milieu, refusing to shortcut through its boldly independent thinking and discerning self- awareness.

DOE can represent you, s/he, a friend, or anyone.. thus DOE is formless. Their square logo represents a new reality, breaking boundaries with infinite possibilities and expression, inspiring your own attitude towards life.
DOE coffee is aiming to bring the best espresso and espresso-based drinks to the market, mastering the craft and respecting the traditions through an innovative lens.
  • Shanghai, China