DOE,一家扎根于上海静安区铜仁路的实体店铺,除了一楼多品球鞋和独家咖啡,二楼还有来自世界各地的精选单品和本土设计。虽然是一家店铺,但DOE不同于周遭一切的特立独行,使“不可复制”成为DOE的标签之一,也是DOE自主同名品牌的属性。

店内赛场式的看台座、咖啡人生的缩影、深度而非表象的品牌概念,全因DOE热爱创造、热爱生活。DOE不在意所处的环境,不走他人在走的捷径; 保持独立思考、保持自我意识的态度,也是DOE成为不可复制的原因。

DOE其意可以是你、可以是她/他、可以是朋友、也可以是任意形式的人。这是一个表达“无形”的词。DOE设计上采用的正方形,代表着是新的现实,打破界限拥有无限可能和自由的灵感。在DOE你将寻找到属于你自己的生活态度。

此时无形胜有形,是DOE的核心哲学。现在你是谁,什么是“DOE”,都没有关系,DOE提供的是未来。

DOE, a streetwear boutique opening in the revitalized area of Tong Ren Lu, in Jingan. The open storefront displays a wall of footwear and hat, in-house label DOE, as well as great coffee area. The second floor reveals a boutique stocked with sleek and edgy menswear worldwide, alongside the local design.

As a retail-café hybrid boutique, DOE has its own character:not replicable. The tiered stadium seating, quality coffee, with the deep concept of the brand: keep critical thinking and keep self-awareness.

As a variation of the words bro, homie or dog, “doe” means friend or acquaintance. DOE is formless. Its square logo presents the idea of suprematism. The Doe concept speaks to this lifestyle, fresh design, and quality coffee. No matter who you are, DOE is an extra chill place to hangout.